發(fā)布時間:2020-6-24 17:17:36
2020年05月8日起,為了提供豐富,個性化和創(chuàng)新性的會員體驗服務,Nike在北京推出“哪兒擋得了我們”會員專享互動體驗活動。Wonderlabs非常榮幸受邀,設計制作了此次活動。
From 2020.5.8 Nike want to upgrade their membership to a new and more personalized experience. A member exclusive trail is launched at Beijing Nike Stores. Wonderlabs is proud to be involved for design and produce this experience.
此次互動體驗由Nike 五棵松店,國貿(mào)店,歐美匯店三家店鋪同時在線進行,由2-3人一同組隊,齊心協(xié)力依次完成三個游戲挑戰(zhàn),完成挑戰(zhàn)之后總分達到標準分數(shù),即可獲得“擋不了”手環(huán),女性挑戰(zhàn)者加入可獲得女神額外獎勵分數(shù)。挑戰(zhàn)完后,總分最高的10個團隊,實時出現(xiàn)在三家店鋪的排行榜中。
This experience is hold in 3 NIKE stores located in WukeSong, GuoMao, Oumeihui. Each team is group with 2 -3 members and to accomplish 3 different tasks. A special bracelet will be given out once the team achieve the high score. A female team member join in will give extra game points to the result. The top 10 teams will be showing on the leader board among these 3 stores.
挑戰(zhàn)一:彈無虛發(fā)投籃游戲
Challenge one:
通過改造定制,在60秒的游戲時間內,我們把傳統(tǒng)投籃機和店鋪大屏幕進行了結合,挑戰(zhàn)者所有的得分和連擊都在大屏幕上瞬時展示 ,給玩家及觀眾一個更具沉浸的體驗。并同時在iPad上展示在店鋪裁判的面前。
A customized basketball machine is linked to the store LED wall, all scores and combos are displayed on the LED instantly to give consumer and audience more exciting and impressive experience.
挑戰(zhàn)二:眼疾手快體驗接球挑戰(zhàn)
Challenge Two:
60秒內由兩名隊員完成挑戰(zhàn), 利用Kinect動作識別技術,挑戰(zhàn)者雙手動作同步到led屏幕中,籃球從不同角度發(fā)射出來,挑戰(zhàn)者需判斷籃球的落點,迅速做出反應,用雙手觸碰到籃球完成得分。
Using Kinect for motion capture, two players require to block the basketball from different angle with fast response action.
挑戰(zhàn)三:快問快答籃球知識問答挑戰(zhàn)
Challenge three: Basketball Q&A
60秒內以團隊形式完成15道知識問答,問答同步出現(xiàn)在IPAD與LED屏幕中,挑戰(zhàn)者做出回答,店內運動員將同步在iPad上選擇答案。
With in 60 seconds, the team has to answer 15 basketball related questions on the iPad.
優(yōu)先獲得參與互動體驗方式:
1.下載Nike APP 預約名額
2.微信搜索小程序“哪兒擋得了我們”建立個人游戲檔案
Client: NIKE
團隊介紹 / Team introduction:
Account Director: Allen Ren
Project Manager: Eason Zhang
R&D Director: Matthew DeBlock
Software Engineer: Yawei Chen
UX&UI Designer: Elaine Song
3D Designer: Yann Eldin
Project Executive: Eric Jiang
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